Known for thinking outside the box, Jasper Morrison is one of the most successful industrial designers of the past few decades.
Together with his colleague Naoto Fukasawa, he defined the term 'super normal,' which in his opinion answered the question of what 'good design' should be.
In his work, he strives to create good examples of understated, functional, and responsible design. His work is on display at the MoMA and other prominent museum collections around the world. Lucky for us, he has collaborated with Vitra regularly since 1989.