Danish-Icelandic design duo Hee Welling and Gudmundur Ludvik prove that the basics can always be re-invented. Welling/Ludvik create industrial design with an ambition to reach an optimum solution seen from more than one perspective – comfort, construction, material, price, and environmental sustainability are always essential factors. Hee Welling and Gudmundur Ludvik both have deep roots in Scandinavian design traditions. They met at the Danish Design School in Copenhagen and have been sharing a studio ever since. In 2010, they founded Welling/Ludvik to combine their wide range of design skills. Since their union, they have worked with brands such as Caneline, Fredericia, and Erik Joergensen.