Each design is inspired by the Scandinavian design tradition, characterized by enduring aesthetics, functionality, craftsmanship, and an honest expression. The name Muuto comes from 'muutos,' meaning "new perspective" in Finnish. Its designers are handpicked to combine their talent and passion with the Muuto creative team, creating a collaborative environment whereby leading contemporary designers work together to express Muuto's philosophy and bring it to life.

Muuto designs are distinct and recognizable because each one embodies the concept of 'muutos,' objects made sublime through new perspectives, enjoyed across the world, representing the best of Scandinavian design today.