Forma Wool Rug

The Forma Wool Rug isn’t just something to walk on—it’s something to feel. With an organic, free-flowing shape and a plush, high-pile surface, this rug brings artful calm to your space in the most tactile way possible. Think of it as a sculpture for your floor, only a lot cozier. Hand-tufted from ultra-soft New Zealand wool, this rug wraps your feet in luxury from the moment you step out of bed or sink into the sofa. Its monochrome color palette keeps things grounded and versatile while the longer pile adds depth, dimension, and just the right amount of drama. But what really sets it apart? That shape. The kind of fluid form that turns a simple rug into a design statement. It softens hard angles, breaks up boxy spaces, and instantly makes a room feel more curated and intentional—without ever trying too hard. Perfect for anchoring a minimalist living room, warming up a modern bedroom, or adding a layer of softness to any space that needs a little design magic, this rug is here to elevate your everyday.