Brand Armadillo & Co.


Unable to find elegant, well-made rugs for their own homes, founders Jodie Fried and Sally Pottharst decided to create their own. Armadillo & Co. is the culmination of their efforts, melding age old methods in rug production with contemporary design. A&Co.'s commitment to social responsibility is exemplified in their sustainable practices and support of the community of artisans that hand-make all of their products. Using Fair Trade practices with natural and sustainable fibers, A&Co. truly embodies their motto – "Our rugs lie lightly on this earth."