As the head of furniture design for Herman Miller and with his own design firm, George Nelson and those he worked with shaped the move towards modernism significantly. Nelson not only designed some of the most recognizable clock and lighting collections in recent history, but used his skills as a writer to spread information about modernism in the form of magazine articles and books that he wrote.
Nelson said that for a designer to deal creatively with human needs, "he must first make a radical, conscious break with all values he identifies as antihuman." Designers also must constantly be aware of the consequences of their actions on people and society. In fact, he declared that "total design is nothing more or less than a process of relating everything to everything." So he said that rather than specializing, designers must cultivate a broad base of knowledge and understanding.